When It Comes To Internet Video, The Long Tail Has A Short Shelf Life

Jun 18th, 2008 | By | Category: Internet TV, Podcasting Research, Podcasting Statistics, Video

Internet video service TubeMogul reports that viewing for Internet videos tends to peak early and drop quickly – suggesting that the long tail of Internet video has a short shelf life.

They found that most videos get a quarter of their views within 4 days and half their views within just two weeks:

In other words, if your video doesn’t break out of the long tail, it’s probably got a short shelf life.

TubeMogul looked at data for 10,916 videos over a 90 day time period. In order to exclude casual creators of online video (i.e. “Mikey’s Birthday”), each video in the sample achieved a minimum of 1,000 cumulative views over the 90 day time period.

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No Responses to “When It Comes To Internet Video, The Long Tail Has A Short Shelf Life”

  1. sebastian stephenson says:

    not surpiseding as long from may mean two things: movies or video podcast(diggnation and such) and really movies you only watch once and thats it but exceptions to the rule and podcasts ( form my experence) you watch the latest episode diggnation and thats it you don’t go back but there are some people who do but i feel they are in the minority so really this does not surpise me

  2. James Lewin says:

    Sebastian – that’s a good point – a large chunk of podcast downloads are going to be automatic and would peak early and drop off quickly.

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