Advertisers Begin To Target Podcasts

Jun 21st, 2008 | By | Category: Making Money with Podcasts

If you’re trying to make money with your podcast, Pete Barlas at has good news for you. According to Barlas, “more advertisers are starting to spread their ad dollars to audio and video podcasts in an attempt to reach certain consumers.”

Investors is bullish on the prospects for podcast advertising:

Podcast ad revenue represents a sliver of the multibillion-dollar online ad market. But U.S. ad dollars spent on audio and video podcasts are expected to jump to $435 million by 2012 from $165 million last year, says eMarketer.

“There is a pretty substantial growth curve ahead, and it’s been building slowly,” said eMarketer analyst Paul Verna.

Advertisers seeking large niche audiences are warming up to podcasts, Verna says.

“With podcasting, the audiences tend to be very specific, very targeted,” he said. “That takes care of your challenge as a brand marketer.”

For long-time Podcasting News readers, there’s nothing in the article that’s new. It is, however, interesting to see trends we’ve been watching for years start to get mainstream coverage.

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No Responses to “Advertisers Begin To Target Podcasts”

  1. Hey, any time an advertiser would like to toss some money my way, I’d be happy to accommodate them.

  2. Me says:

    Why should somebody throw money your way, when we are not know more about your podcast????

  3. Jim Williams says:

    It’s a bit troubling that Chris Spencer of Wizzard creates the impression that all of the podcasts downloaded from Wizzard are all available as Wizzard’s inventory for ad placement. They clearly are not. I do not believe him when he says they are delivering those level of advertising impressions I think he is lying.

  4. […] Podcasting News. Posted by Chuck • July 2, 2008 • 7:54 amCategories: […]

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