Google Partners With Family Guy’s Seth MacFarlane On Calvalcade Of Cartoon Comedy

Jun 30th, 2008 | By | Category: Internet TV, Video

Google and Seth MacFarlane, creator of Family Guy, have teamed up on a new project to bring short, original animated videos to the Internet.

In September, MacFarlane, will introduce Seth MacFarlane’s Cavalcade of Cartoon Comedy, a Net-only animation series. Google will distribute the series through AdSense ads to thousands of sites that match the show’s target audience. Instead of putting a regular banner ad on a page, Google will insert a short animated comedy video, along with a sponsor’s message.

“We believe the revenue could be formidable,” said Karl Austen, a lawyer who worked on the deal. “What is exciting is that this is a way to monetize the Internet immediately. Instead of creating a Web site and hoping Seth’s fans find it, we are going to push the content to where people are already at.”

The short videos promise to be edgier than MacFarlane’s Family Guy. MacFarlane believes that the public’s appetite for raunchy humor and coarse language is expanding and that television networks like Fox are having a harder time getting viewers because they had to tread carefully or risk fines.

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  1. We think this is fantastic for short form animated Web series. We believe we have the world’s first daily animated series on the internet called “Traveling Gringos”. Our shorts are around 30 seconds each and come out Monday-Friday. We have been releasing daily episodes since February of 2008.

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