Internet Video Producers Making Money, Averaging $12 Per 1,000 Views

Aug 7th, 2008 | By | Category: Internet TV, Making Money with Podcasts, Podcasting Research, Podcasting Statistics, Video

Internet video producers are making money and averaging more than $12 per 1,000 views, according to a Web Video Study (pdf) by video distribution platform TubeMogul.

Here are some of the highlights of the survey:

  • More than half (51.1%) of those surveyed are making money with their videos.
  • Of those that are monetizing their videos, they are making an average of $12.39 per 1,000 views.
  • Most video producers (68.8%) are not selling their own ads.
  • Overlays are the most common type of ads used, followed by post-roll and pre-roll ads.

TubeMogul surveyed over 10,000 Internet video producers, so these results demonstrate that there’s already significant opportunity to make money with Internet video.

Here’s their breakdown of the most commonly used ad options:

While these numbers paint a fairly rosy picture of the opportunities for video producers, the survey is skewed towards more serious content producers. TubeMogul’s service automates distribution to multiple video hosting sites, a service which appeals to people producing lots of videos and distributing them to multiple places.

via SiliconAlleyInsider

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