Google Shifts Gears, Chases After Hulu’s Dollars

Oct 10th, 2008 | By | Category: Featured Story, General, Internet TV, Streaming Video, Video

Google today announced that it was shifting gears and testing full-length programming on YouTube. 

This is a result of the problem we identified earlier this year: 97% of YouTube’s content is deadweight, financially, and Hulu is close to overtaking the site, as a result. 

Four CBS shows will be available in the full-episode mode on YouYube:

  • Beverly Hills 90210
  • StarTrek: The Original Series
  • The Young and the Restless
  • MacGyver.

Here’s the text of YouTube’s announcement:

We are starting to test full-length programming on YouTube, beginning with some fan favorites requested by you. Let’s see if you know your full-length TV …

You asked to be beamed up with Scotty, to devise a world-saving weapon using only gum and paperclips, and to get your grub on at “The Peach Pit”. So we’re giving you full-length episodes of these shows and many others.

These shows will be available in the new Theater View style we rolled out earlier this week, which provides optimal experience for watching full-length programming on your computer. Our new full-length format, in conjunction with the launch of our new player, marks an exciting milestone for YouTube as we continue our efforts to expand user choice and improve viewer experience.

As we test this new format, we also want to ensure that our partners have more options when it comes to advertising on their full-length TV shows. You may see in-stream video ads (including pre-, mid- and post-rolls) embedded in some of these episodes; this advertising format will only appear on premium content where you are most comfortable seeing such ads. In order to make this clear to you, we’ve labeled all full-length videos with a Film Strip symbol ( ) so you’ll know exactly what kind of content you’re choosing to watch and what ads you might see. (To see an example of the badge on search results, click here.)

So if watching the newest installment of “Beverly Hills 90210” has you nostalgic for your favorite Brenda and Brandon moments, or if you’re counting the days until the “Star Trek” movie release, you can watch your favorite TV on YouTube.

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