Future Still Bright For Ad-Supported New Media

Nov 20th, 2008 | By | Category: Internet TV, Making Money with Podcasts, Video


The Interactive Advertising Bureau and PricewaterhouseCoopers today released their latest numbers on Internet ad revenues, and things actually look pretty good for ad-supported new media:


Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11 percent increase over the same period in 2007.

“A weakening economy will continue to be a challenge to all forms of advertising-supported media,” notes David Silverman, a partner at PricewaterhouseCoopers. “However, the Internet should be better poised to withstand the storm given its ability to combine performance-based advertising along with broad-based branding.”

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