Obama Was Right; New Media Now The Most Trusted Source For News

Nov 21st, 2008 | By | Category: Commentary

President-elect Barack Obama pioneered the use of new media in his campaign against John McCain, using it to make his message omnipresent on the Internet. 

Now, new research explains why Obama’s strategy was so successful. 

A  new study conducted by IFC (Independent Film  Channel) and Zogby International has found that most Americans think that media coverage of the Presidential  election influenced the outcome, and that more people trust the Internet than any other new source. 

Key Findings:

  • 72.6% believe the news they read and see is biased. 
  • 74.8% of respondents agreed that media coverage of the Presidential election influenced the outcome. 
  • By a large margin, Americans consider the Internet the most reliable news source:
    • 37.6% said they consider the Internet the most reliable source of news
    • 20.3% consider national television news most reliable
    • 19.6% trust The New York Times, just slightly more than their local newspaper, (19.3%), as the most reliable newspaper outlet on issues that are important to them. 
    • 16% say radio is the most reliable source
Obama dominated McCain on the Internet, publishing reams of information on his positions and philosophy.
This counteracted a largely negative McCain campaign, and meant that when people turned to their most trusted source of news, they found all types of information and media about Obama. 
Expect the Republicans to take the Internet a lot more seriously in two years. 
via RRW
Tags: , , , , ,

No Responses to “Obama Was Right; New Media Now The Most Trusted Source For News”

  1. Dani says:

    Hey don’t give all the credit to Obama- I’ve been saying this for a couple of years now! 😉

    Seriously though, it is great to see, and one of the reasons I began podcasting, because the mainstream doesn’t give ENOUGH information. It’s usually a good start, but you can never take the mainstream at their word.

  2. […] Obama Was Right; New Media Now The MostTrusted Source For News […]

  3. […] Chats Posted by: Richard Levick | Dec 16, 2008No Comments With all of the talk about how the Obama campaign’s mastery of digital media helped seal its victory in November, I’m reminded of another president that used technological […]

Leave a Reply