Apple’s Last MacWorld A Pretty Ho-Hum Affair

Jan 6th, 2009 | By | Category: General, Podcasting Hardware, Podcasting Software

Apple wrapped up its last MacWorld Expo keynote today, delivering a fairly ho-hum collection of incremental updates:

  • iTunes Store - Beginning today, all four major music labels — Universal Music Group, Sony BMG, Warner Music Group and EMI — and thousands of independent labels, will offer their music in the DRM-free iTunes Plus format with higher-quality 256 kbps AAC encoding. iTunes customers can also now purchase and download songs directly onto their iPhone 3G over their 3G network — just as they do with Wi-Fi today — for the same price as downloading to their computer. And in April, song pricing on iTunes will get a bit more complicated, with tracks selling for 69¢, 99¢, or $1.29, depending on their age.
  • 17-inch MacBook Pro Update - The updated 17-inch MacBook Pro features an aluminum unibody enclosure and a non-removable battery delivering up to 8 hours of use and up to 1,000 recharges. It has a high resolution LED-backlit display and the same large glass Multi-Touch trackpad introduced with the new MacBook family. 
  • iLife ’09 - Apple today unveiled iLife ’09, which includes upgrades to iPhoto, iMovie, and GarageBand and an updated version of iWeb.
    • iPhoto ’09 introduces Faces and Places, ways to easily organize and manage photos based on who appears in them and where they were taken.
    • iMovie ’09 adds new features that let you create a movie quickly or add refinements and special effects if you have more time. 
    • GarageBand ’09 offers a new way to learn to play piano and guitar with Basic Lessons, which teach fundamentals, and Artist Lessons (sold separately), in which original artists teach you how to play the songs they made famous. 
  • iWork ’09 - adds new features to each of its productivity applications.
    • Keynote ’09 introduces Magic Move, which offers an easy way to automatically animate any image, graphic or text repeated on consecutive slides.
    • In Pages ’09, a new Full Screen view lets you focus solely on your writing while the new outline mode lets you organize your thoughts. 
    • Numbers ’09 introduces a quick way to group and summarize data and a dramatically simplified way to create complex formulas. Apple also introduced the public beta of, a new service for sharing documents online. 
  • FileMaker Pro 10 - The new version focuses on an updated user interface. For example, database users can now place frequently used FileMaker features in the redesigned and customizable Status Toolbar, resulting in streamlined navigation, better workflow, and time-saving shortcuts. 

All-in-all, it’s a stretch to even call the updates evolutionary, let alone revolutionary. 

From a new media perspective, the highlights of the announcements are iMovie ’09, which may be good enough to finally get people to switch from iMovie HD; and the 17″ MacBook Pro – which may not be a surprise, but is still pretty droolworthy.

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No Responses to “Apple’s Last MacWorld A Pretty Ho-Hum Affair”

  1. Michelle says:

    If this is a podcasting site, where is the audio file?

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