In New Media, Text Is Still King

Jan 14th, 2009 | By | Category: Citizen Media, How to Podcast, Internet TV, Podcasting, Video, Video Podcasts, Vlogs

Micro Persuasion’s Steve Rubel says, even in the day of new media, text is still king on the Internet. 

He offers five reasons why:

  • It’s scannable – according to Jakob Nielsen users have time to read at most 28% of the words during an average site visit and 20% is more likely
  • Three letters: SEO – For all that Google Universal Search has done to elevate video, search results are still largely made up of text and everyone wants better SEO
  • The workplace – It’s much easier for cube-based workers to read text on the screen and get away with it vs. watching long videos. Watching videos (even work related vids) screams “slacker”  
  • Mobile Devices – Yes, of course you can put a video on an iPhone. But it’s work and requires planning. Text is easier to pull up in a nanosecond  
  • Distribution – Nothing flies like text. It’s so easy to cut and paste it and send it somewhere or to clip and re-syndicate it via email, RSS or social networks

Rubel is right. This is why combining new media with blog posts as podcasts makes so much sense. 

Wrapping a blog post around your audio video files addresses the issues that Rubel raises – making your media files findable and scannable, subscribable and viewable in a variety of situations. By putting your media in a podcast with scannable text, your content more useful everywhere.

Do you think putting your audio and video files in blog posts, as podcasts, helps get your message heard?

Image: sean dreilinger

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  1. […], Paul Gilchrist (an SEO expert), Alex Wingeier from CLR Choice, and Tony Vaughn In New Media, Text Is Still King – 01/14/2009 Micro Persuasion’s Steve Rubel says, even in the day of new […]

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