Google Shelves Print Advertising Initiative

Jan 20th, 2009 | By | Category: General

On its “Traditional Media” blog today, search engine giant Google said it was “turning the page” on its print media advertising sales program, which will end Feb. 28. Google had been working with 800 U.S. newspapers, up from about 50 papers at the time of its late-2006 launch.

Spencer Spinnell, Director of Google Print Ads writes, “While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted.”

The announcement comes as Google is making cutbacks in order to weather a worsening recession. Last week, the company shelved several other products (mobile social application Dodgeball, and Google Video), ceased future development of microblogging app Jaiku, and laid off a rumored 100 workers.

Tags: , , , , , ,

Leave a Reply