Corporate Social Media Heads on ‘Tactical Transparency’ Show

Jan 29th, 2009 | By | Category: General, New Media Organizations

John Havens, Director of Partnership Marketing & Integration at Blog Talk Radio, has an interesting lineup for his “Tactical Transparency” show, Friday, January 30.  He’ll be talking about “Transparency in Social Media,” plus the specific return-on-investment of his guests’ on- and offline marketing and community work.

Havens’ guests this episode are John Andrews, New/Emerging Media at Wal-Mart; Scott Monty, new media at the Ford Motor Company; and Maggie Fox, CEO of Social Media Group.

In talking with him Wednesday, Havens told me that he’s especially interested in what Wal-Mart is doing with their 11 Moms program, and the social media endeavors Monty is doing with Ford.

In addition, Havens says, “I’m very interested in what drives social media at large brands:
– Do brands think social media campaigns are a must or no?
– What social media applications/campaigns will branded spend money on and how do they justify ROI?
– How are they working to be transparent and authentic to really engage customers and employees?”

Havens is also the author (with Shel Holz) of the book “Tactical Transparency.”

The live show is Friday, January 30th at 4PM Eastern. You can listen here or call in (347) 215-8467 to listen by telephone or ask questions of the panelists.

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