Odeo Refocuses Efforts on Enterprise Video Solutions

Apr 2nd, 2009 | By | Category: Podcasting, Video

Odeo, podcasting startup-turned-online “digital media management” company, announced today that it has executed a Software as a Service (SaaS) contract with a(n unnamed) NY-based Fortune 100 financial institution. This is the firm’s first enterprise software customer.

Founded in 2005 by Evan Williams (Blogger, Twitter) as a consumer-focused podcasting portal, Odeo had some ups and downs, and ultimately was acquired by an investor/management team with an enterprise software bent, back in 2007. Odeo shifted its focus to video sharing and publishing for business users.

Odeo President, Rick Arturo, dubs the announcement a pioneering step into “an enormous new market: enterprise video management.”  The company points to the corporate trend to “share knowledge” in the business world via video. They explain that Odeo’s Enterprise Media Platform (EMP) enables companies to organize and manage large and rapidly growing video libraries.

Odeo explains that its SaaS solution “pushes” video content to users and provides the corporate client a range of management analytics. The company is, they say, “in the process of building out its channel partner model.”  On the consumer (not-business) side, www.odeo.com provides a podcast website and directory.

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