Results of ADM/Edison Research Podcast Study Revealed

Jan 26th, 2010 | By | Category: Making Money with Podcasts, New Media Organizations, Podcasting, Podcasting Statistics

From the Association for Downloadable Media:

“Please join the ADM as we present the results of our recently concluded Podcast Consumer Attitudes study. Together with Edison Research we surveyed nearly 5,000 regular consumers of audio and/or video podcasts and we will be sharing those results in a public webinar.

This free webinar is scheduled for Thursday, January 28th at 3:00pm EST, 2:00pm CST, and Noon PST. Interested participants can register here.

This groundbreaking look at the attitudes and behaviors of these active podcast consumers, presented by Edison’s Tom Webster, will include:

  • A comparison of the effectiveness of advertising approaches across various new and traditional media channels;
  • An examination of post-exposure purchase and trial behaviors for consumers exposed to podcast advertising;
  • A quantification of the “halo” effect of podcast advertising for prospective brands and sponsors;
  • A look at the rapid adoption of mobile audio and video consumption; and
  • The effectiveness of pre-recorded advertisements, sponsorships and host-read messaging in podcasts.” has covered Edison Research’s annual report on podcast consumers since its first study in 2006. Previous articles on the subject can be found at this link.

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