YouTube Now Handling 2 Billion Views Per Day

May 17th, 2010 | By | Category: Internet TV, Video

YouTube has announced that it has reached a new milestone, serving over 2 billion views per day:

Today, thanks to you, our site has crossed another milestone: YouTube exceeds over two billion views a day. That’s nearly double the prime-time audience of all three major U.S. television networks combined.

What started as a site for bedroom vloggers and viral videos has evolved into a global platform that supports HD and 3D, broadcasts entire sports seasons live to 200+ countries. We bring feature films from Hollywood studios and independent filmmakers to far-flung audiences. Activists document social unrest seeking to transform societies, and leading civic and political figures stream interviews to the world.

YouTube has been the biggest success story of the new media revolution, but they’re aiming higher, gunning for traditional TV audiences:

Although the average user spends 15 minutes a day on YouTube, that’s tiny compared to the five hours a day people spend watching TV. Clearly, we need to give you more reason to watch more videos! And we want to give you all the tools and support to make YouTube both your career and your community. After all, this is only the beginning of the video revolution. We’re just getting started.

To do that, YouTube is going to need to need to attract long-form content and remove some of the barriers that keep people from sitting back and watching for longer periods of time.

Do you think YouTube or Internet video will grow to overtake traditional broadcast television? If so, how long do you think it will take for this to happen?

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4 Responses to “YouTube Now Handling 2 Billion Views Per Day”

  1. Jessy Brown says:

    wow, i m very happy to hear that. I like youtube very much!

  2. Thus far, there are three scholarly books available on the subject of YouTube:

    The YouTube Reader (2009, eds Snikars and Vonderau)
    YouTube: Online Video and Participatory Culture (2009, Burgerss and Green)

    and this one:

    Watching YouTube: Extraordinary Videos by Ordinary People (University of Toronto Press, 2010).

    Table of Contents

    1. Home Movies in a Global Village
    2. The Home and Family on YouTube
    3. Video Diaries: The Real You in YouTube
    4. Women of the ‘Tube
    5. The YouTube Community
    6. The YouTube Wars: Elections, Religion, and Armed Conflict
    7. The Post-television Audience

    — Dr. Strangelove

  3. elwin says:

    Kind of strange to think that people are already writing scholarly works about YouTube…..

  4. But how much of that YouTube content is illegal? Is it fair to count things like music videos and clips that may have come from a TV source?

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