It looks like the Apple iPad has claimed its first victim – the Fusion Garage + TechCrunch JooJoo tablet.

e27 reports that the JooJoo is at its “end of life” – aka dead:

“With the new platform, the current Joojoo will be at its end of life,” says Fusion Garage founder Chandrashekar Rathakrishnan.

Chandra says that the Joojoo, a tablet designed to run only web applications, had failed to meet the company’s sales targets because the market didn’t want a web-only platform.

“It’s very obvious with the advance of the iPad that, while web remains probably the number one thing that we do with our devices, the lack of end-to-end connectivity means that there’s a need to have a hybrid, to have both a web and non-web experience. And that’s where we fell short with our product,” adds Rathakrishnan.

With the iPad, Apple is firing on a cylinders – delivering a category-defining product that has proven to be extremely popular and to have insanely high satisfaction ratings.

At this point, the iPad platform is already a juggernaut. Competitors are going to have to compete based on pricing or on enterprise integration. For content developers, the iPad will be the defining platform for tablets for the near future.