Podcasting Statistics

Dedicated Podcast Audience Up 300%

Aug 29th, 2008 | By | Category: Featured Story, Podcasting, Podcasting Research, Podcasting Statistics

Podcasting continues to grow by leaps and bounds, with the total audience for podcasts increasing by 58% in under two years.

The dedicated podcast audience – those that download podcasts every day – has gone up 300% in the same time.

Podcasting, Social Media Important Technologies At Fastest Growing US Companies

Aug 15th, 2008 | By | Category: General, Podcasting Research, Podcasting Statistics

New research shows that podcasting and social media are important technologies at the fastest growing companies in the US. The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations. Research Highlights: Four out of five companies in the […]

Internet Video Producers Making Money, Averaging $12 Per 1,000 Views

Aug 7th, 2008 | By | Category: Internet TV, Making Money with Podcasts, Podcasting Research, Podcasting Statistics, Video

Internet video producers are making money and averaging more than $12 per 1,000 views, according to a Web Video Study (pdf) by video distribution platform TubeMogul. Here are some of the highlights of the survey: More than half (51.1%) of those surveyed are making money with their videos. Of those that are monetizing their videos, […]

Audience For Online Video In Europe Doubles

Aug 1st, 2008 | By | Category: Internet TV, Podcasting Research, Podcasting Statistics, Video

28 percent of Europeans now regularly watch online video, more than double the rate in 2006, according to a new report from JupiterResearch. In addition, time spent watching online video has grown by 50 percent in the last 12 months. Short form video content – typified by YouTube – currently accounts for most of this. […]

Internet TV Use Up 45% In Last Year

Jul 14th, 2008 | By | Category: Internet TV, Podcasting Research, Podcasting Statistics, Video

Internet TV is growing at an insane rate. According to comScore, U.S. Internet users viewed more than 12 billion online videos during the month, up 45 percent versus year ago. Nearly 142 million U.S. Internet users watched an average of 85 videos per viewer in May. Google Sites (mainly YouTube) attracted the most viewers (83.8 […]

Internet Television Turning Couch Potatoes Into “Mouse Potatoes”

Jul 8th, 2008 | By | Category: Internet TV, Podcasting Research, Podcasting Statistics, Video

The Nielsen Company today released figures showing video and TV usage across television, Internet and mobile devices in the US. According to Nielsen, Americans are watching more TV than ever, and Internet video viewing isn’t cutting into time spent watching traditional TV – it’s adding to it. In other words, the Internet is turning couch […]

Podcasting Boost Radio Audiences

Jul 4th, 2008 | By | Category: Digital Music, General, Podcasting Research, Podcasting Statistics

People are leaving traditional radio behind for on Internet radio and podcasting, but a new UK study suggests that radio stations that embrace podcasting can actually grow their audiences. Research firm Ipsos Mori has found that 10% of those surveyed said they listened to less live radio after starting to download podcasts. However, 15% said […]

US Broadband Penetration Jumps 17%, But Digital Divide Growing

Jul 3rd, 2008 | By | Category: General, Podcasting Research, Podcasting Statistics

55% of all adult Americans now have a high-speed internet connection at home, according to a May 2008 survey conducted by the Pew Internet & American Life Project: The percentage of Americans with broadband at home has grown from 47% in early 2007 and 42% in early 2005. Among individuals who use the internet at […]

When It Comes To Internet Video, The Long Tail Has A Short Shelf Life

Jun 18th, 2008 | By | Category: Internet TV, Podcasting Research, Podcasting Statistics, Video

Internet video service TubeMogul reports that viewing for Internet videos tends to peak early and drop quickly – suggesting that the long tail of Internet video has a short shelf life. They found that most videos get a quarter of their views within 4 days and half their views within just two weeks: In other […]

Blubrry Adds Premium Podcast Statistics

May 20th, 2008 | By | Category: Podcast Hosting, Podcasting Networks, Podcasting Statistics

Podcast network blubrry has introduced a new service for podcasters, Premium Podcast Statistics: Many of you using our Podcast Statistic service have asked for a wide variety of additional reports. While our basic stats package will remain free, we want to bring you a much richer data set in the plus package which will be […]