Posts Tagged ‘ advertising trends ’

Podcast Audience Growing Faster Than Podcast Advertising

May 13th, 2009 | By | Category: Featured Story, Making Money with Podcasts

Podcast advertising revenue is growing, but not as fast as the podcast audience, according to the latest research from ZenithOptimedia.

By 2011, podcast ad spending is expected to grow to $43 million — but that amount comes to less than 0.2% of projected revenue for the total online advertising space.

Will podcast advertising ever catch up with podcast adoption?

Online A Rare Bright Spot Amidst Plummeting Global Ad Spending

Apr 20th, 2009 | By | Category: Making Money with Podcasts, The New Media Update

For a gloomy start to the new work-week, digital marketing and media researcher/analysts eMarketer has an article this morning, detailing a bleak outlook for media around the world that rely on advertising revenues to get by. eMarketer looked at planned advertising spending, calling the spends “a barometer of economic confidence.” The company has examined at […]

As Other Media Falter, Ad Dollars Roll Into New Media

Mar 30th, 2009 | By | Category: Making Money with Podcasts, The New Media Update

Internet advertising revenues in the U.S. reached a record $23 billion last year, according to the 2008 Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP. Interactive advertising continued to grow, despite downward trends in the overall economy. IAB attributes this to “marketers’ increased recognition of the medium’s value […]

Google Shelves Print Advertising Initiative

Jan 20th, 2009 | By | Category: General

On its “Traditional Media” blog today, search engine giant Google said it was “turning the page” on its print media advertising sales program, which will end Feb. 28. Google had been working with 800 U.S. newspapers, up from about 50 papers at the time of its late-2006 launch. Spencer Spinnell, Director of Google Print Ads […]

Future Still Bright For Ad-Supported New Media

Nov 20th, 2008 | By | Category: Internet TV, Making Money with Podcasts, Video

  The Interactive Advertising Bureau and PricewaterhouseCoopers today released their latest numbers on Internet ad revenues, and things actually look pretty good for ad-supported new media:   Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11 percent increase over the same period in 2007. “A weakening economy will continue to […]

Advertisers Spending More At Long Tail Sites

May 13th, 2008 | By | Category: General, Making Money with Podcasts

Advertisers are spending more at niche, or “long tail” web sites, and less at large sites, according to figures from PubMatic, a advertising service for publishers. The PubMatic AdPrice index shows that, while average ad rates are falling, rates at niche sites are actually on the rise. eCPMs (effective cost per 1000 ad impressions) for […]

Advertisers Shouldn’t Compete For Your Attention; They Should Sponsor Your Attention

Mar 18th, 2008 | By | Category: General

This video, via the always-awesome Seth Godin’s blog, is an awareness test. Can you count how many times the white team passes the ball?