Posts Tagged ‘ Gartner ’

Why Newspapers Aren’t Just Failing In Print, But Online, Too

Mar 27th, 2009 | By | Category: Commentary, General

New research from Gartner helps explain why newspapers aren’t just failing in print, but online, too: Newspapers publishers are failing to take advantage of social media and the loyalty of their online readers. Gartner found that newspapers are not helping their readers to use social media to act as influencers. The problem starts with a […]

Gartner: Demand For “Protail” Video On The Rise

Nov 14th, 2008 | By | Category: Featured Story, Internet TV, Podcasting Research, Podcasting Statistics, Video

Information technology research firm Gartner reports that “protail” video – their term for the segment between professionally produced content and user-generated content – is becoming one of the fastest-growing segments of the online video marketplace, and is providing advertisers a safe, targeted inventory in which they can place ads.

While Gartner’s choice of terms may be a bit unfortunate, video created by hardcore amateurs is creating an important new audience for advertisers.

Broadband Internet Audience To Hit Half Billion Within 5 Years

Jul 25th, 2008 | By | Category: Featured Story, Podcasting Research

The audience for broadband Internet media will grow to half a billion people within the next five years, according to new research from Gartner.

Numbers like this point out that the broadband audience is rapidly growing to be larger than traditional broadcast audiences.