Posts Tagged ‘ new media advertising ’

TubeMogul Introduces AdSense For Internet Video

Mar 15th, 2010 | By | Category: Internet TV, Video

Web video distribution and analytics TubeMogul today introduced PlayTime, a new Internet video ad platform that they call “the advertising industry’s first 100 percent transparent video ad network.” According to TubeMogul, PlayTime delivers unprecedented transparency, by letting advertisers compare performance metrics across placements in real-time. “PlayTime is essentially AdSense for brand advertisers, bringing the performance […]

Beer, Blogs and Money

Jan 19th, 2009 | By | Category: Corporate Podcasts, General, Making Money with Podcasts

The Times Online has an interesting story today about Scottish beer maker Brewdog, looking at how it used blogging to market their beers. Brewdog’s approach was smart and incredibly cheap – give bloggers free beer. Brewdog was struggling to sell its product until its co-founders hit on the idea of using the internet to market […]