Posts Tagged ‘ Podcasting Research ’

User-Generated Content Key To Music Sales

Feb 13th, 2008 | By | Category: Digital Music, Podcasting Law, Podcasting Research, Podcasting Statistics

According to a new new NYU research report – Does Chatter Matter? – user-generated content, including blogs and social networking sites, should be considered an important tool for promoting music and predicting sales. Researchers looked at the usefulness of user-generated content in predicting sales in the music industry. They tracked the changes in online chatter […]

Podcast Audience To Double In Next Two Years

Feb 4th, 2008 | By | Category: Podcasting Research, Podcasting Statistics

The US audience for podcasts will more than double in the next two years, growing from 6.5 million (active weekly downloaders) in 2007 to 14 million in 2009. According to a new report by eMarketer The total US podcast audience reached 18.5 million in 2007; The total audience will increase by 251% to 65 million […]

XM and Sirius Satellite Radio Losses Growing

Aug 6th, 2006 | By | Category: Audio Podcasting, General, Podcasting Research

Losses are growing at the two leaders in satellite radio, XM and Sirius. Sirius lost $237.8 million for the period compared with a loss of $177.6 million during second quarter of 2005. XM Satellite Radio on July 27 reported a second-quarter loss of $231.7 million, up from losses of $148.8 million a year ago. One […]

Podcasting, Blogging Are Top Marketing Tools

Jul 31st, 2006 | By | Category: Audio Podcasting, Podcasting Research

Podcasting and blogging are two of the most effective tools for generating sales leads in the technology industry, according to a survey of technology marketing executives. When asked, “Which offers are ‘very effective’ for generating high-quality leads?” marketers in all three areas studied – technology services firms, and business software and hardware – put Blog […]

Is Rocketboom Better Off Without Amanda Congdon?

Jul 27th, 2006 | By | Category: Podcasting Research, Video Podcasts

Alexa traffic reports suggest that Rocketboom could be better off without Amanda Congdon, or at least that the controversy over Congdon leaving gave the show a kick in the seat: Alexa charts traffic to Internet sites based on the activity of users of the Alexa toolbar.

Corporate Employee Intranets Must Adopt Podcasting or Become Irrelevant

Jul 18th, 2006 | By | Category: Audio Podcasting, Corporate Podcasts, Podcasting Research

Company intranets need to add blogging and podcasting or else become irrelevant, according to a new report from Avenue A | Razorfish, an interactive marketing and technology services firm.”Employees today are expecting, and increasingly demanding, the same compelling web site experiences at work that they receive in their personal time,” said Shiv Singh, national director […]

Nielsen: Podcasts More Popular than Blogging

Jul 12th, 2006 | By | Category: Audio Podcasting, iPods & Portable Media Players, Podcasting Research, Podcasting Statistics

Nielsen//NetRatings announced today that 6.6 percent of the U.S. adult online population, or 9.2 million Web users, have recently downloaded an audio podcast. 4.0 percent, or 5.6 million Web users, have recently downloaded a video podcast. These figures put the podcasting population on a par with those who publish blogs, 4.8 percent, and online daters, […]