Posts Tagged ‘ podcasting trends ’

Podcast Consumption Holds Steady in 2010

Dec 13th, 2010 | By | Category: Podcasting, Podcasting Research, Podcasting Statistics

Edison Research has made available this year’s edition of The Current State of Podcasting, a study of American podcast consumers’ attitudes and behaviors. The 2010 report is Edison’s fifth annual study and was unveiled earlier this fall at Blogworld in Las Vegas, and combined information from the Edison Research/Arbitron Internet & Multimedia series, along with […]

Results of ADM/Edison Research Podcast Study Revealed

Jan 26th, 2010 | By | Category: Making Money with Podcasts, New Media Organizations, Podcasting, Podcasting Statistics

From the Association for Downloadable Media: “Please join the ADM as we present the results of our recently concluded Podcast Consumer Attitudes study. Together with Edison Research we surveyed nearly 5,000 regular consumers of audio and/or video podcasts and we will be sharing those results in a public webinar. This free webinar is scheduled for […]

Podcast Audience Growing Faster Than Podcast Advertising

May 13th, 2009 | By | Category: Featured Story, Making Money with Podcasts

Podcast advertising revenue is growing, but not as fast as the podcast audience, according to the latest research from ZenithOptimedia.

By 2011, podcast ad spending is expected to grow to $43 million — but that amount comes to less than 0.2% of projected revenue for the total online advertising space.

Will podcast advertising ever catch up with podcast adoption?

Free Webcast Offers Latest Research On The Podcast Consumer

May 12th, 2009 | By | Category: New Media Organizations, Podcasting, Podcasting Statistics

The Association for Downloadable Media and Edison Research are pairing up to present a free online Webcast covering the latest reasearch on the audience for podcasts. Tom Webster from Edison Research will present The Podcast Consumer Revealed – 2009, on May 21, 2009, at 1:00 EST. In the Webcast, Webster will discuss the fourth iteration […]

Podcasting Goes Mainstream

Mar 4th, 2009 | By | Category: Audio Podcasting, Corporate Podcasts, iPods & Portable Media Players, Making Money with Podcasts, Podcasting, Podcasting Research, Podcasting Statistics

Podcasting is going mainstream, at least according to eMarketer: Podcasting has evolved from an odd, funky blogging experiment into a broad medium with mainstream trappings. Today, the vast majority of the top-rated podcasts come from recognizable media entities that are using podcasts to expand their existing radio, TV, cable or satellite audiences. They peg the […]

Audience For Audio, Video Podcasts Way Up

Apr 16th, 2008 | By | Category: General

The audience for podcasts is way up, according to the latest research by Arbitron/Edison Media Research. Their study, The Podcast Consumer Revealed, found that: The audience for audio podcasts grew 38% in the last year; The audience for video podcasts grew 45% in the last year; About 30% of regular Internet users have downloaded a […]

Men Want It Quick And On Demand; Women Like To Take Their Time And Enjoy It

Feb 15th, 2008 | By | Category: Internet TV, Podcasting Research, Podcasting Statistics

A new report from Nielsen on Internet video habits reveals gender differences in Internet video viewing: men like it short and sweet (YouTube), while women like to take their time and enjoy longer shows (network sites). Women Watch More Network TV Online; Men Watch More Consumer-Generated Media Video streams at broadcast network TV Web sites […]

User-Generated Content Key To Music Sales

Feb 13th, 2008 | By | Category: Digital Music, Podcasting Law, Podcasting Research, Podcasting Statistics

According to a new new NYU research report – Does Chatter Matter? – user-generated content, including blogs and social networking sites, should be considered an important tool for promoting music and predicting sales. Researchers looked at the usefulness of user-generated content in predicting sales in the music industry. They tracked the changes in online chatter […]

Boring TV Driving People To Internet Video

Feb 8th, 2008 | By | Category: General, Internet TV, Podcasting Research, Podcasting Statistics, Streaming Video, Video

U.S. Internet users watched Internet video a record times in December, according to the latest figures from comScore. comScore speculates that some of the increase in viewing of Internet video can be attributed to stale television content as a result of the Writer’s strike. Research Highlights: U.S. Internet users watched more than 10 billion videos […]

Podcast Audience To Double In Next Two Years

Feb 4th, 2008 | By | Category: Podcasting Research, Podcasting Statistics

The US audience for podcasts will more than double in the next two years, growing from 6.5 million (active weekly downloaders) in 2007 to 14 million in 2009. According to a new report by eMarketer The total US podcast audience reached 18.5 million in 2007; The total audience will increase by 251% to 65 million […]