Posts Tagged ‘ the future of advertising ’

The Craigslist Conundrum

Jun 10th, 2009 | By | Category: Commentary

paidContent and The New York Times today have interesting articles looking at Craigslist’s growing revenue. According to the Times: The Internet classified ads company, which promotes its “relatively noncommercial nature” and “service mission” on its site, is projected to bring in more than $100 million in revenue this year, according to a new study from […]

Online Video Advertising…Is Horrible

May 21st, 2009 | By | Category: Featured Story, Internet TV, Video

Why are sites like Hulu still torturing us with long, untargeted ads?

Don’t advertisers know that we’re muting the sound, checking our email…..or Twittering about how bad their ads are?

Online A Rare Bright Spot Amidst Plummeting Global Ad Spending

Apr 20th, 2009 | By | Category: Making Money with Podcasts, The New Media Update

For a gloomy start to the new work-week, digital marketing and media researcher/analysts eMarketer has an article this morning, detailing a bleak outlook for media around the world that rely on advertising revenues to get by. eMarketer looked at planned advertising spending, calling the spends “a barometer of economic confidence.” The company has examined at […]

Rocketboom Creator Launches Tech Spinoff

Apr 16th, 2009 | By | Category: Internet TV, Video

Rocketboom creator Andrew Baron has launched a spinoff project, Rocketboom Tech: When we were speaking with Intel about some of their objectives and some of our objectives, we realized that we had a lot in common and decided to launch Rocketboom Tech, with their help. We set this up in a way where our objective […]

As Other Media Falter, Ad Dollars Roll Into New Media

Mar 30th, 2009 | By | Category: Making Money with Podcasts, The New Media Update

Internet advertising revenues in the U.S. reached a record $23 billion last year, according to the 2008 Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP. Interactive advertising continued to grow, despite downward trends in the overall economy. IAB attributes this to “marketers’ increased recognition of the medium’s value […]

Hulu SuperBowl Ad Widget Puts The Best Ads Of The Year In One Place

Feb 2nd, 2009 | By | Category: Internet TV, Video

Hulu not only had the smartest Super Bowl ad last night, but they’ve put together an embeddable Super Bowl Ad Widget. It’s a great idea, but their execution has one major flaw: Hulu is showing ads before the ads! Fail! Anyone who says thinks that advertising is dead on the Internet, though, only needs to […]

What Old Media Can Learn About Advertising From Diggnation

Jan 27th, 2009 | By | Category: Commentary, Featured Story, Internet TV, Making Money with Podcasts, Video

Podcasting News publisher Elisabeth McLaury Lewin talks with Revision 3 CEO Jim Louderback about what traditional media can learn about online advertising from Diggnation and other Internet TV shows.

Google Shelves Print Advertising Initiative

Jan 20th, 2009 | By | Category: General

On its “Traditional Media” blog today, search engine giant Google said it was “turning the page” on its print media advertising sales program, which will end Feb. 28. Google had been working with 800 U.S. newspapers, up from about 50 papers at the time of its late-2006 launch. Spencer Spinnell, Director of Google Print Ads […]

Awesome Rant On The State Of Advertising From Gary Vaynerchuk

Oct 12th, 2008 | By | Category: General, Internet TV

Wine Library‘s Gary Vaynerchuk hits the nail on the head with this awesome rant on the state of advertising in the economic downturn.

NBC Learns That, Even On The Internet, People Still Hate Commercials

Mar 5th, 2008 | By | Category: General

Remember Firebrand – the joint venture between Microsoft, NBC Universal and GE to bring you a Internet video destination site made up entirely of commercials? When Firebrand launched, we said that that Firebrand offered everything that you turned to Internet video to avoid: Remember commercials? Those things you used to have to watch, before you […]